• Chalhoub Group

Letter From Our CEO

Updated: Apr 14

APRIL 13, 2020 | PROTECTING OUR BUSINESS - NEXT STEPS


Dear Colleagues,


In these challenging times, allow me to extend my solidarity and my heartfelt concern to you and your families. As governments continue to impose strict safety and security measures, I do not underestimate the high level of anxiety and uncertainty that this situation has been triggering in all of you.


I acknowledge and share your worries about what lies ahead, and how this pandemic will impact all of us in the short and long term.


Our focus and priorities during this time remain the same… YOU, your families, our customers and our communities.


The Chalhoub leadership has been working tirelessly to ensure compliance with rules and regulations across all markets while identifying ways to mitigate risk for you, our customers and our businesses. We are striving to protect all our heroes who are still carrying out their work in difficult circumstances in order to ensure we can still service our clients regardless.


We continue to follow the advice and directives of governments and public health authorities which are doing their utmost for all of us, and for the larger community of which we are all part. We are also continuing to proactively implement a range of precautionary measures such as sanitization and cleaning protocols, workplace distancing, split shifts, temperature checks and special transportation arrangements.

I am extremely proud of all of you for ensuring business continuity at this time. Thank you to everyone working in our warehouses, in last mile delivery and managing to work from home or using this time to develop and upskill themselves. It’s been humbling to witness and I thank you all.


Now more than ever, the Chalhoub team is working with the speed and agility that is needed to create sustainable change. We have effectively transitioned nearly half of our workforce to working from home within a matter of days. We launched 12 websites within 2 weeks, we moved stocks from our closed stores to warehouses regionally, and are staying connected to each other and to our teams today more than ever.


This is truly a proof of your professionalism and commitment despite undergoing such a major shift in your daily lives, and you continue to inspire me as you find new ways to deliver exceptional experiences to our customers wherever they are. I have no doubt that we will come out of this shutdown stronger than ever.


Nevertheless, even though we had a great start to the year, our overall business was significantly down in March, and since the beginning of April our sales are less than 10% of what they were last year. Inevitably, the return to normality will be slow and gradual and it will have a very significant impact on our annual sales for 2020.


In these unprecedented circumstances, we must take swift and decisive actions to protect our Group and our future, and this will need a collective effort from all of us.

For this reason, we have taken a decision in this phase of the crisis to protect employment and safeguard all your roles.


I have to announce with great sadness that there will be a reduction of salaries based on a sliding scale for the top 1000 executives and team members of the Group for the next three months. The Executive Committee team members have agreed to forgo most of their basic salary. Your leaders and your HR teams will be in touch with you to inform you of the breakdown in detail.


I thank all of you who will shoulder part of this burden. From my side, I will relinquish my total salary during those 3 months.


While you continue to manage challenging personal and family situations, I humbly ask you to live our family values and act with purpose. This is the time for us to stand together.


No one can predict when this will end, but I can assure you that I will be with you every step of the way. Coming back to our usual habits will be gradual and it will take time. For every cloud, there is a silver lining and this experience will bring us new opportunities. We are preparing for when that day comes, and when it does we will use all that we have learned with courage and humility.


Thank you to all who have asked to lend a helping hand. Our Chalhoub Impact team has put together brilliant initiatives for our communities that you can support. Thank you to all who are working hard to keep the business running and who are serving our customers and meeting their changing needs.


Let’s do what we do best: focus on supporting each other!

Thank you again for your understanding, trust, and commitment.


We are Chalhoub. We remain a close family, wherever we are.

Stay healthy, stay safe!

Patrick Chalhoub




٣١‬‭ ‬نيسان‭ ‬‮٠٢٠٢‬‭ ‬|‭ ‬‭ ‬مبادرات‭ ‬ملموسة‭ ‬لحماية‭ ‬أعمالنا


الزملاء‭ ‬الأعزاء،


تقبلوا‭ ‬مني‭ ‬خالص‭ ‬الدعم‭ ‬في‭ ‬هذه‭ ‬الأوقات‭ ‬العصيبة‭ ‬التي‭ ‬نمر‭ ‬بها،‭ ‬أتفهم‭ ‬مشاعر‭ ‬الخوف‭ ‬والقلق‭ ‬التي‭ ‬تنتابكم‭ ‬جميعًا‭ ‬لا‭ ‬سيما‭ ‬في‭ ‬هذا‭ ‬الوضع‭ ‬الذي‭ ‬ما‭ ‬زال‭ ‬غير‭ ‬واضح‭ ‬المعالم‭ ‬وفي‭ ‬ظل‭ ‬إجراءات‭ ‬السلامة‭ ‬الصارمة‭ ‬التي‭ ‬فرضتها‭ ‬الدول.

كونوا‭ ‬على‭ ‬ثقة‭ ‬أنني‭ ‬أشارككم‭ ‬نفس‭ ‬المخاوف‭ ‬حول‭ ‬ما‭ ‬سيجلبه‭ ‬لنا‭ ‬المستقبل‭ ‬وكيف‭ ‬سيؤثر‭ ‬علينا‭ ‬هذا‭ ‬الوباء‭ ‬على‭ ‬المدى‭ ‬القريب‭ ‬والبعيد.


إلا‭ ‬أن‭ ‬أولوياتنا‭ ‬ما‭ ‬زالت‭ ‬على‭ ‬حالها‭ ‬في‭ ‬هذه‭ ‬الأزمة‭ ‬أيضًا،‭ ‬وهي‭ ‬أنتم‭ ‬وعائلاتكم‭ ‬وعملاؤنا‭ ‬ومجتمعنا‭ ‬ككل.‭ ‬


فلم‭ ‬تتوانَ‭ ‬قيادة‭ ‬مجموعة‭ ‬شلهوب‭ ‬عن‭ ‬بذل‭ ‬أي‭ ‬جهد‭ ‬لضمان‭ ‬الالتزام‭ ‬بالقواعد‭ ‬والتعليمات‭ ‬في‭ ‬جميع‭ ‬الأسواق‭ ‬التي‭ ‬نعمل‭ ‬بها‭ ‬واتخاذ‭ ‬تدابير‭ ‬تخفيف‭ ‬المخاطر‭ ‬المتعلقة‭ ‬بكم‭ ‬وبأعمالنا.‭ ‬كما‭ ‬أننا‭ ‬لم‭ ‬ندخر‭ ‬جهدًا‭ ‬لحماية‭ ‬أبطالنا‭ ‬الذين‭ ‬يواصلون‭ ‬العمل‭ ‬في‭ ‬المخازن‭ ‬حتى‭ ‬في‭ ‬هذه‭ ‬الأوقات‭ ‬الصعبة‭ ‬لنتمكن‭ ‬من‭ ‬خدمة‭ ‬عملائنا.


نواصل‭ ‬اتباع‭ ‬التوجيهات‭ ‬والتعليمات‭ ‬الصادرة‭ ‬عن‭ ‬هيئات‭ ‬الصحة‭ ‬العامة‭ ‬الحريصة‭ ‬على‭ ‬حمايتنا‭ ‬وحماية‭ ‬مجتمعنا‭ ‬ككل،‭ ‬وبادرنا‭ ‬أيضًا‭ ‬باتخاذ‭ ‬إجراءات‭ ‬احترازية‭ ‬مثل‭ ‬التعقيم‭ ‬والتنظيف‭ ‬ومباعدة‭ ‬أماكن‭ ‬العمل‭ ‬وتقسيم‭ ‬المناوبات‭ ‬وفحص‭ ‬درجات‭ ‬الحرارة‭ ‬وفرض‭ ‬ترتيبات‭ ‬خاصة‭ ‬للتنقل.‭ ‬


واسمحوا‭ ‬لي‭ ‬أن‭ ‬أعبر‭ ‬عن‭ ‬فخري‭ ‬واعتزازي‭ ‬بحرصكم‭ ‬على‭ ‬مواصلة‭ ‬العمل‭ ‬في‭ ‬هذه‭ ‬الظروف،‭ ‬وأشكر‭ ‬كل‭ ‬من‭ ‬يعمل‭ ‬جاهدًا‭ ‬في‭ ‬المخازن،‭ ‬في‭ ‬نقل‭ ‬البضائع،‭ ‬من‭ ‬المنزل،‭ ‬أو‭ ‬يستغل‭ ‬هذا‭ ‬الوقت‭ ‬لتطوير‭ ‬مهاراته.‭ ‬الكلمات‭ ‬تعجز‭ ‬عن‭ ‬وصف‭ ‬مدى‭ ‬إعجابي‭ ‬بجهودكم.


يتعاون‭ ‬فريق‭ ‬مجموعة‭ ‬شلهوب‭ ‬معًا‭ ‬بسرعة‭ ‬ومرونة‭ ‬غير‭ ‬مسبوقة‭ ‬لتحقيق‭ ‬تغيير‭ ‬مستدام،‭ ‬فقد‭ ‬نجحنا‭ ‬بنقل‭ ‬نصف‭ ‬قوانا‭ ‬العاملة‭ ‬للعمل‭ ‬من‭ ‬المنزل‭ ‬خلال‭ ‬أيام‭ ‬قليلة.‭ ‬وأطلقنا‭ ‬12‭ ‬موقعًا‭ ‬إلكترونيًا‭ ‬خلال‭ ‬أسبوعين‭ ‬فقط‭ ‬ونقلنا‭ ‬بضائعنا‭ ‬من‭ ‬المتاجر‭ ‬المغلقة‭ ‬إلى‭ ‬مخازننا‭ ‬الموزعة‭ ‬في‭ ‬المنطقة‭ ‬كما‭ ‬أننا‭ ‬نحافظ‭ ‬على‭ ‬التواصل‭ ‬بين‭ ‬أعضاء‭ ‬فريقنا‭ ‬اليوم‭ ‬أكثر‭ ‬من‭ ‬أي‭ ‬وقت‭ ‬مضى.‭ ‬


وما‭ ‬ذلك‭ ‬إلا‭ ‬إثبات‭ ‬على‭ ‬مهنيتكم‭ ‬العالية‭ ‬والتزامكم‭ ‬رغم‭ ‬هذه‭ ‬التغيرات‭ ‬الكبيرة‭ ‬التي‭ ‬طرأت‭ ‬على‭ ‬حياتنا،‭ ‬فأنتم‭ ‬مصدر‭ ‬إلهام‭ ‬بالنسبة‭ ‬لي‭ ‬لأنكم‭ ‬مستمرون‭ ‬بتقديم‭ ‬تجربة‭ ‬مميزة‭ ‬لعملائنا‭ ‬أينما‭ ‬كانوا.‭ ‬وأنا‭ ‬على‭ ‬يقين‭ ‬أننا‭ ‬سنخرج‭ ‬من‭ ‬هذه‭ ‬الأزمة‭ ‬أقوى‭ ‬من‭ ‬ذي‭ ‬قبل.


ورغم‭ ‬أننا‭ ‬بدأنا‭ ‬هذا‭ ‬العام‭ ‬بقوة،‭ ‬إلا‭ ‬أن‭ ‬أعمالنا‭ ‬تراجعت‭ ‬بشكل‭ ‬كبير‭ ‬في‭ ‬شهر‭ ‬مارس‭ ‬ومنذ‭ ‬بداية‭ ‬شهر‭ ‬أبريل‭ ‬حققنا‭ ‬مبيعات‭ ‬شكلت‭ ‬نسبة‭ ‬‮١٠‬٪‭ ‬من‭ ‬مبيعات‭ ‬الفترة‭ ‬نفسها‭ ‬العام‭ ‬الماضي.‭ ‬ستستغرق‭ ‬عودتنا‭ ‬التدريجية‭ ‬إلى‭ ‬الوضع‭ ‬المعتاد‭ ‬بعضًا‭ ‬من‭ ‬الوقت‭ ‬وسيكون‭ ‬لذلك‭ ‬تأثير‭ ‬على‭ ‬مبيعاتنا‭ ‬السنوية‭ ‬لهذا‭ ‬العام.


ففي‭ ‬هذه‭ ‬الظروف‭ ‬غير‭ ‬المسبوقة،‭ ‬علينا‭ ‬أن‭ ‬نتخذ‭ ‬قرارات‭ ‬سريعة‭ ‬وحاسمة‭ ‬لحماية‭ ‬مجموعتنا‭ ‬ومستقبلنا‭ ‬تشمل‭ ‬سلم‭ ‬الرواتب.‭ ‬أؤكد‭ ‬أن‭ ‬اتخاذ‭ ‬إجراءات‭ ‬مماثلة‭ ‬ليس‭ ‬بالأمر‭ ‬السهل،‭ ‬ولكننا‭ ‬نلجأ‭ ‬لها‭ ‬لحماية‭ ‬وظائفنا‭ ‬خلال‭ ‬هذه‭ ‬الأزمة.


أعلن‭ ‬اليوم‭ ‬عن‭ ‬اقتطاعات‭ ‬مؤقتة‭ ‬من‭ ‬الرواتب‭ ‬تبدأ‭ ‬من‭ ‬موظفي‭ ‬الإدارة‭ ‬التنفيذية‭ ‬وأعضاء‭ ‬فريق‭ ‬العمل‭ ‬البالغ‭ ‬عددهم‭ ‬1000‭ ‬شخص‭ ‬في‭ ‬المجموعة‭ ‬خلال‭ ‬الأشهر‭ ‬الثلاث‭ ‬القادمة.‭ ‬كما‭ ‬وافق‭ ‬فريق‭ ‬اللجنة‭ ‬التنفيذية‭ ‬على‭ ‬التنازل‭ ‬عن‭ ‬معظم‭ ‬راتبهم‭ ‬الأساسي.‭ ‬سيتواصل‭ ‬معكم‭ ‬المدراء‭ ‬ومسؤولو‭ ‬إدارة‭ ‬الموارد‭ ‬البشرية‭ ‬لمناقشة‭ ‬التفاصيل.‭ ‬


أشكر‭ ‬جميع‭ ‬من‭ ‬سيتحمل‭ ‬جزء‭ ‬من‭ ‬هذا‭ ‬العبء،‭ ‬وسأبدأ‭ ‬بنفسي‭ ‬بالتنازل‭ ‬عن‭ ‬راتبي‭ ‬للأشهر‭ ‬الثلاثة‭ ‬القادمة.

أدرك‭ ‬أن‭ ‬لكل‭ ‬منكم‭ ‬ظرفه‭ ‬الشخصي‭ ‬والعائلي‭ ‬الخاص،‭ ‬وأرجو‭ ‬منكم‭ ‬التحلي‭ ‬بقيم‭ ‬الأسرة‭ ‬الواحدة‭ ‬التي‭ ‬نطبقها‭ ‬في‭ ‬مجموعتنا‭ ‬والتركيز‭ ‬على‭ ‬أهداف‭ ‬العمل.‭ ‬ففي‭ ‬هذه‭ ‬اللحظات‭ ‬علينا‭ ‬أن‭ ‬نقف‭ ‬إلى‭ ‬جانب‭ ‬بعضنا‭ ‬بعضًا.


لا‭ ‬أحد‭ ‬يعلم‭ ‬متى‭ ‬ستنتهي‭ ‬هذه‭ ‬المرحلة‭ ‬ولكنني‭ ‬أؤكد‭ ‬لكم‭ ‬أنني‭ ‬سأرافقكم‭ ‬في‭ ‬كلّ‭ ‬خطوة.‭ ‬عودة‭ ‬الحياة‭ ‬إلى‭ ‬ما‭ ‬كانت‭ ‬عليه‭ ‬تحتاج‭ ‬بعضًا‭ ‬من‭ ‬الوقت‭ ‬وستمر‭ ‬بمراحل‭ ‬عدة.‭ ‬ولكن،‭ ‬ما‭ ‬بعد‭ ‬الضيق‭ ‬إلا‭ ‬الفرج.‭ ‬أنا‭ ‬متأكد‭ ‬أن‭ ‬هذه‭ ‬الأزمة‭ ‬ستخلق‭ ‬لنا‭ ‬فرصًا‭ ‬جديدة‭ ‬وستنكشف‭ ‬قريباً.‭ ‬وعندما‭ ‬يأتي‭ ‬هذا‭ ‬اليوم‭ ‬سنكون‭ ‬قد‭ ‬اكتسبنا‭ ‬قدرًا‭ ‬كبيرًا‭ ‬من‭ ‬الشجاعة‭ ‬والتواضع.‭ ‬


أود‭ ‬أن‭ ‬أستغل‭ ‬هذه‭ ‬الفرصة‭ ‬لأشكر‭ ‬كل‭ ‬من‭ ‬مد‭ ‬لنا‭ ‬يد‭ ‬المساعدة.‭ ‬كما‭ ‬يمكنكم‭ ‬المشاركة‭ ‬بالمبادرات‭ ‬الرائعة‭ ‬التي‭ ‬أطلقها‭ ‬فريق‭ ‬شلهوب‭ ‬امباكت‭ ‬Chalhoub Impact‭ ‬في‭ ‬المجموعة‭ ‬لدعم‭ ‬مجتمعنا.‭ ‬شكرًا‭ ‬لكل‭ ‬من‭ ‬يعمل‭ ‬جاهدًا‭ ‬لتستمر‭ ‬مجموعتنا‭ ‬بالعمل‭ ‬ولكل‭ ‬من‭ ‬يخدم‭ ‬عملاءنا‭ ‬ويلبي‭ ‬حاجاتهم‭ ‬المتغيرة.


لنبقَ‭ ‬على‭ ‬العهد‭ ‬وندعم‭ ‬بعضنا‭ ‬بعضًا.

شكرًا‭ ‬لكم‭ ‬مجددًا‭ ‬على‭ ‬تفهمكم‭ ‬وثقتكم‭ ‬والتزامكم.

نحن‭ ‬شلهوب،‭ ‬نبقى‭ ‬أسرة‭ ‬واحدة،‭ ‬أينما‭ ‬كنا.‭ ‬

اعتنوا‭ ‬بأنفسكم‭ ‬وابقوا‭ ‬سالمين،

باتريك‭ ‬شلهوب

©2020 by Chalhoub Group